Live Ready unveils TIME Framework for spotting attacks before they start

Live Ready founder Sam Rosenberg says a new four-stage model can help families and business owners recognize violent threats earlier, before an attack reaches the physical phase. He outlined the TIME Framework on The Dad Edge Podcast and tied it to personal security training at Live Ready.

Why it matters: - The TIME Framework is designed to help people spot an attack while it is still being built, not after violence starts. - Rosenberg says early recognition can give families, business owners and protectors a chance to disrupt a threat before the most dangerous moment. - The model focuses on pattern recognition, which Live Ready presents as a practical way to improve personal safety.

What happened: - Live Ready founder Sam Rosenberg introduced the TIME Framework during a recent appearance on The Dad Edge Podcast with host Larry Hagner. - The framework lays out four stages: target selection, intelligence, method of attack and escape or exploitation. - Rosenberg says the model applies to both planned attacks and opportunistic street crime. - Live Ready describes the framework as part of its personal security training for individuals, families and organizations.

The details: - Rosenberg says most personal safety programs focus on the worst moment, such as a grab, punch or drawn weapon. - He says close protection attacks often happen during arrival and departure moments. - Rosenberg calls the pre-attack interaction the “interview,” and says a target has already been selected once that stage begins. - He describes the middle stage as the “eye of TIME,” when an attacker gathers information, probes a target and rehearses the plan. - Rosenberg says that is the only window where an ordinary person can still change the outcome. - He used a recorded parking lot kidnapping example to show how warning signs can appear before a crime. - In that example, one man used an empty shopping cart to approach a woman’s vehicle while a second man entered the back seat. - Rosenberg says the point is to notice patterns, not to blame the victim. - He says three mental filters often keep people from acting: normalcy bias, social conditioning and reciprocity. - Rosenberg says the framework is meant to override those filters. - He also applies the same sequence to what he calls persuasion predators, who use charm rather than force. - Rosenberg says those predators use disguise, charm and persuasive skill to create opportunities. - He tells women to ask why someone is working so hard to charm them. - Rosenberg says about 4% of the U.S. population, or one in 25 people, would be clinically diagnosable as sociopathic. - He says a pattern of small lies followed by a pity play can be a warning sign. - Rosenberg argues that hats, sunglasses and a faster walking pace do not make someone a hard target. - He says being difficult to attack depends on willingness and ability. - Rosenberg says predators fear failure more than arrest. - He says spotting the “eye of TIME” early makes failure look likely, which can deter an attack. - Rosenberg entered close protection in 1996 after serving as a U.S. Marine Corps officer. - He says he has protected Tom Cruise, Warren Buffett, former Israeli Prime Minister Benjamin Netanyahu and Terry Bradshaw during the NFL draft in Pittsburgh. - Rosenberg also says media outlets including Fox News have asked him to explain why violence is rarely random. - Live Ready says it has trained tens of thousands of people and hundreds of organizations, including small businesses and Fortune 100 companies. - More information is available at the company’s website.

Between the lines: - The pitch behind TIME is behavioral detection, not physical confrontation. - Rosenberg is framing personal security as a process problem, where the earlier a target recognizes the sequence, the more options remain. - The model also tries to shift attention away from obvious stereotypes about danger and toward pre-attack behavior.

What’s next: - Live Ready is directing business owners and families to learn more about the TIME Framework through its training programs. - The company continues to offer online programs, in-person seminars and corporate workshops focused on threat recognition and preparedness. - Rosenberg is likely to keep using media appearances and training sessions to promote the framework and expand its reach.