Maya Aharon is building AI to preserve skilled-trades expertise

Maya Aharon, co-founder and CEO of Deep Glow AI, is developing workforce software that captures human judgment and operational knowledge for the skilled trades. The company is starting with commercial HVAC, where labor shortages and weak knowledge transfer create a clear opening for AI tools that help teams scale.

Why it matters: - Deep Glow AI is targeting a core business risk in the skilled trades: expertise walks out the door when experienced workers leave. - The company’s approach could help service businesses preserve know-how, improve decision-making and scale operations with less dependence on informal training. - Commercial HVAC is the first focus, a sector where labor shortages make knowledge transfer especially urgent.

What happened: - Maya Aharon, co-founder and CEO of Deep Glow AI, is building AI-powered workforce solutions for the skilled trades and the broader service economy. - The company is developing tools designed to capture human expertise, operational knowledge and decision-making insight. - Aharon’s work centers on applied AI, physical-world AI, operational intelligence, AI workforce solutions and automation. - Influential Women featured Aharon in a profile highlighting her career and leadership.

The details: - Deep Glow AI is beginning with commercial HVAC. - Aharon has worked in artificial intelligence since 2014, when she launched her first startup. - Her background includes founding Proper Formation. - She served as EVP of Product and Strategy at Turntide Technologies. - She was Chief Product and Marketing Officer at Redaptive, Inc. - She acquired and scaled a skilled trades business, an experience that helped shape Deep Glow AI’s product direction. - Aharon holds a Bachelor of Arts in Business Administration and Management, with a focus on Marketing, from Reichman University. - She is fluent in English and Hebrew. - Before her business career, Aharon spent six years in the Israeli Defense Forces Special Forces.

Between the lines: - Aharon is positioning AI as infrastructure for field work, not just office software. - Her message suggests the next wave of AI adoption will depend on real-world context, judgment and expertise, not only model quality. - The emphasis on authenticity, transparency and empathy signals a leadership style built around trust in high-stakes operational environments. - Her advice to young women in tech centers on mastery, persistence and not internalizing rejection.

What's next: - Deep Glow AI is likely to keep expanding its workforce tools from commercial HVAC into other service-industry use cases. - Aharon says the future of AI will depend on systems that strengthen human abilities and preserve hard-earned expertise. - The company’s broader opportunity is to help essential industries grow while keeping skilled-worker knowledge at the center of operations.

The bottom line: - Aharon is building AI to do more than automate tasks. Deep Glow AI is aimed at preserving the judgment that makes skilled trades work and scaling that knowledge across teams.